The Future of Marketing: An Interview with Philip Kotler, the “Father of...
Download for offline listening. His book “Marketing Management: Analysis, Planning and Control”, first published in 1967, ranks amongst the most influential, and enduring, business textbooks of all...
View ArticleJourney Analytics: An Interview with Lori Bieda, Head of Analytics Centre of...
Download for offline listening. Customer analytics has come a long way since banks first started building Customer Information Files in the 1990s. “CIFs”, as they were called, were the primitive...
View ArticleDeep Learning: An Interview with Gary Saarenvirta, CEO, Daisy Intelligence...
Download for offline listening. Businesses are “drowning in data but starving for insight”, as the saying goes, and that problem is about to get worse. As society becomes increasingly connected,...
View Article1:1 Marketing: An Interview with Don Peppers, Marketing Oracle and CX Expert
Download for offline listening. In 1993, AT&T launched a marketing campaign called “You Will”. In a series of memorable TV ads, it depicted future applications of technology that turned out to be...
View ArticleThe State of Relationship Marketing: An Interview with Jagdish Sheth,...
Download for offline listening. In 1983 a Professor at Texas A&M University by the name of Leonard Berry coined the term “relationship marketing” in a paper he presented at an American Marketing...
View ArticleThe State of Digital Advertising: An Interview with Seraj Bharwani, Chief...
Download for offline listening. Ever since the earliest ads began appearing in newspapers at the start of the 19th century, advertising has been tolerated by most people as a credible source of...
View ArticleExperience Thinking: An Interview with Tedde van Gelderen, President at Akendi
Download for offline listening. Over the past decade design thinking has grown in popularity as a catalyst for innovation. Historically, the design function has always operated on the business...
View ArticleTransforming Marketing Strategy: An Interview with Niraj Dawar, Professor of...
Download for offline listening. In one survey after another marketing leaders cite driving growth as their biggest challenge. Judgement of a CMO’s performance invariably boils down to one measure: the...
View ArticleDecoding the Future: An Interview with Mitch Joel, Founder of Six Pixels...
Download for offline listening. Most traditional businesses are just now getting used to the idea of a mobile-first world where people spend six hours a day immersed in digital media. But as the...
View ArticleThe Content Experience: An Interview with Randy Frisch, President and...
Download for offline listening.The practice of content marketing began to evolve into a grown-up discipline about a decade ago. That was around the time social media platforms had reached the size...
View ArticleBrand Advocacy: An Interview with Jay Baer, President of Convince and Convert
Download for offline listening. Look over the shoulder of any digital native using their phone these days and as a marketer you can’t help but be alarmed. There they are, earbuds fi rmly implanted,...
View ArticleReimagining Loyalty Programs: An Interview with Bryan Pearson, Loyalty...
Bryan Pearson is the former CEO of LoyaltyOne, which runs the Air Miles program in Canada, and a best-selling author and speaker on the subject of loyalty marketing. Canadians do love their loyalty...
View ArticleContent That Matters: An Interview with Ann Handley, Chief Content Officer,...
Download for offline listening. Ann Handley is the Chief Content Officer of MarketingProfs and the best-selling author of two books on content marketing. Pushed to the sidelines by a worldwide...
View ArticleContext Marketing: An Interview with Mathew Sweezey, Director of Market...
Download for offline listening. Mathew Sweezey is the Director of Market Strategy at Salesforce and the author of “The Context Marketing Evolution”. We’ve heard the warning cry countless times before:...
View ArticleAgency Transformation: An Interview with Mark Penn, Chairman and CEO, MDC...
Download for offline listening. Mark Penn is the Chairman and CEO of MDC Partners and the author of “Microtrends Squared”. With so many brands slashing their marketing budgets these days, the global...
View ArticleDigital Darwinism: An Interview with Brian Solis, Global Innovation...
Download for offline listening. Brian Solis is the Global Innovation Evangelist for Salesforce and a Renowned Digital Prophet and Author. When the pandemic first struck, most businesses were stunned by...
View ArticleRetail Reimagined: An Interview with Shawn Stewart, Senior Vice President,...
Download for offline listening. Shawn Stewart is the Senior Vice President of Customer and Triangle at Canadian Tire. Traditional retailers learned a harsh lesson over this past year – not to ignore...
View ArticleBrand Stewardship: An Interview with David Kincaid, Founder and Managing...
Download for offline listening. David Kincaid is the Founder and Managing Partner of Level5 Strategy, a brand consultancy, and the author of “The Brand-Driven CEO”. As the world awakens from this...
View ArticleThe State of Martech: An Interview with Scott Brinker, VP Platform Ecosystem...
Download for offline listening. Scott Brinker is the VP of Platform Ecosystem at HubSpot; Editor of the popular blog site Chiefmartec; and the author of “Hacking Marketing”. Up until roughly a decade...
View ArticleThe Future of Retail: An Interview with Doug Stephens, Founder and President,...
Download for offline listening. Doug Stephens is the Founder and President of Retail Prophet, a retail consultancy, and bestselling author of several books, including his latest called Resurrecting...
View ArticleThe Golden Record: An Interview with David Raab, Founder of the CDP Institute
David Raab is the Founder of the CDP Institute, and a widely known expert and consultant on marketing technology and analytics. A single source of the truth – a 360-degree view of the customer – a...
View ArticleThe Connected Omnichannel Experience: An Interview with Martin Kihn, SVP...
Martin Kihn is Salesforce’s SVP Strategy for Marketing Cloud and the co-author of “Customer Data Platforms”. There’s a tug of war going on in the marketing world these days between two opposing...
View ArticleA Question of Loyalty: An Interview with Fred Reichheld, Loyalty Guru and...
Fred Reichheld is a Bain & Company Senior Advisor and the Creator of the Net Promoter System. It’s been touted as the “one number a business needs to grow”. A number based on asking just one...
View ArticleE-Mail Still Rules: An Interview with Chad White, Head of Research, Oracle...
Chad White is the Head of Research for Oracle Marketing Consulting and the author of “Email Marketing Rules”. It remains the Rodney Dangerfield of marketing channels. Taken for granted as a low-cost...
View ArticleMarketing Accountability: An Interview with Neil Bendle, Chair (Advisory...
Neil Bendle heads up the Marketing Accountability Standards Board and is the co-author of “Marketing Metrics”. They are two solitudes – operating in isolated siloes, regularly clashing with one...
View ArticleTransformative Marketing: An Interview with Professor V. Kumar, Ph.D...
Professor Kumar is one of the world’s leading marketing scholars and the author of “Intelligent Marketing”. In 1960 the American Marketing Association’s Journal of Marketing published a landmark...
View ArticleThe Customer Experience Gap: An Interview with Colin Shaw, CX Pioneer and...
Colin Shaw is one of the world’s foremost experts on customer experience and the author of “The Intuitive Customer”. You hear it practically everywhere these days – the mantra, We Put Customers First....
View ArticleLifestyle Segmentation: An Interview with Jan Kestle, Founder and CEO,...
Jan Kestle heads up Canada’s largest marketing analytics company and is a longtime leader in the field of geodemographic segmentation. As a nation, we often describe ourselves in terms of what makes...
View ArticleBrand Activism: An Interview with Scott Goodson, Founder and CEO, StrawberryFrog
Scott Goodson is the Founder and CEO of Stawberry Frog and the co-author of the book “Activating Brand Purpose”. Practically every corporate boss these days has it on their to-do list – coming up...
View ArticleLoyalty 2.0: An Interview with Matthew Seagrim, Senior Vice President, Scene+
Matthew Seagrim played the lead role in revamping the Scene loyalty program, now called Scene+. For thirty years the AIR MILES Reward Program has ruled the skies in Canada. Its familiar blue...
View ArticleBrand Community: An Interview with Mark Schaefer, Executive Director,...
Mark Schaefer is a globally recognized author, speaker, futurist, and marketing consultant whose latest book is “Belonging to the Brand”. “Markets are conversations”. That was the opening line in...
View ArticleBrand Positioning: An Interview with Ulli Applebaum, Founder, First the...
Ulli Appelbaum is a world-renowned expert on brand positioning and the author of “The Brand Positioning Workbook”. Whiter teeth – or fewer cavities? Longer lasting – or more reliable? Everyday...
View ArticleDigital Banking: An Interview with Greg Brown, Vice President, North American...
Greg Brown is responsible for digital sales experiences for BMO North America supporting the Personal, Business Banking and Wealth businesses. These days few people ever visit their local bank branch...
View ArticleFuture-Proofing Marketing: An Interview with Alison Simpson, Chief Executive...
Alison Simpson is the new leader of the Canadian Marketing Association and an award-winning marketer with experience in all facets of the profession. Marketers have plenty to worry about these days....
View ArticleCustomer Valuation: An Interview with Peter Fader, Professor of Marketing,...
Peter Fader is a leading authority on customer analytics and the author of the best-selling book “Customer Centricity”. Just about every CMO will tell you their top priority is growing topline...
View ArticleDigital Transformation: An Interview with Howard Tiersky, CEO of FROM
Howard Tiersky is a leading authority on digital transformation and the author of the best-selling book “Winning Digital Customers”. There are many legacy companies today sleep walking toward their...
View ArticleBrand Experience: An Interview with Allen Adamson, Co-Founder of Metaforce
HT: 0;” data-mce-type=”bookmark” class=”mce_SELRES_start”> Allen Adamson is a leading authority on branding and the author of the book “Seeing the How”. At this year’s Cannes Lions Festival of...
View ArticleValues-Based Segmentation: An Interview with David Allison, CEO, Valuegraphics
David Allison is the founder of the marketing research agency Valuegraphics and the author of “Death of Demographics”.. The legendary Harvard marketing professor Ted Levitt once wrote that, “If...
View ArticleMarketing Transformation: An Interview with Brent Chaters, Managing Director,...
Brent Chaters leads the Marketing Transformation practice at Accenture and is a noted expert and popular speaker on search marketing”. Any way you look at it, these are troubling times if you’re in...
View ArticleMarketing Science: An Interview with Koen Pauwels, Vice Dean of Research,...
Koen Pauwels is one of the foremost marketing scientists in the world and the author of “It’s Not the Size of the Data, It’s How you Use It”. If you can make one broad generalization about marketers...
View ArticleContent Marketing Strategy: An Interview with Robert Rose, Founder, The...
Robert Rose is one of the early pioneers and evangelists of content marketing and the author of “Content Marketing Strategy”. When you stop to consider the numbers, it must be very hard these days for...
View ArticleBrand Health: An Interview with Jenni Romaniuk, Research Professor and...
Jenni Romaniuk is a lead researcher at the world-famous Ehrenberg-Bass Institute and the author of “Better Brand Health” Why do people make the buying choices they do? That simple question has...
View ArticleSocial Media Marketing: An Interview with Andrew Jenkins, Chief Executive...
HT: 0;” data-mce-type=”bookmark” class=”mce_SELRES_start”> Andrew Jenkins is a leading expert on social media marketing and the author of “Social Media Marketing for Business” We are nearly two...
View ArticleTransforming the Customer Experience: An Interview with Jon Picoult, Founder...
HT: 0;” data-mce-type=”bookmark” class=”mce_SELRES_start”> Jon Picoult is a leading expert on customer experience and the author of “From Impressed to Obsessed: 12 Principles for Turning Customers...
View ArticleCustomer Equity: An Interview with Allison Hartsoe, AI Value Creation...
HT: 0;” data-mce-type=”bookmark” class=”mce_SELRES_start”> Allison Hartsoe is a leading expert on customer-centricity and the author of “The Age of Customer Equity: Data-driven Strategies to Build a...
View ArticleCultural Intelligence: An Interview with Anastasia Karklina Gabriel, Senior...
Anastasis Karklina Gabriel is a cultural theorist and the author of the book “Cultural Intelligence for Marketers”. When Apple suddenly incurs the wrath of the public for a cultural gaffe, it’s clear...
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