The Golden Record: An Interview with David Raab, Founder of the CDP Institute
David Raab is the Founder of the CDP Institute, and a widely known expert and consultant on marketing technology and analytics. A single source of the truth – a 360-degree view of the customer – a...
View ArticleThe Connected Omnichannel Experience: An Interview with Martin Kihn, SVP...
Martin Kihn is Salesforce’s SVP Strategy for Marketing Cloud and the co-author of “Customer Data Platforms”. There’s a tug of war going on in the marketing world these days between two opposing...
View ArticleA Question of Loyalty: An Interview with Fred Reichheld, Loyalty Guru and...
Fred Reichheld is a Bain & Company Senior Advisor and the Creator of the Net Promoter System. It’s been touted as the “one number a business needs to grow”. A number based on asking just one...
View ArticleE-Mail Still Rules: An Interview with Chad White, Head of Research, Oracle...
Chad White is the Head of Research for Oracle Marketing Consulting and the author of “Email Marketing Rules”. It remains the Rodney Dangerfield of marketing channels. Taken for granted as a low-cost...
View ArticleMarketing Accountability: An Interview with Neil Bendle, Chair (Advisory...
Neil Bendle heads up the Marketing Accountability Standards Board and is the co-author of “Marketing Metrics”. They are two solitudes – operating in isolated siloes, regularly clashing with one...
View ArticleTransformative Marketing: An Interview with Professor V. Kumar, Ph.D...
Professor Kumar is one of the world’s leading marketing scholars and the author of “Intelligent Marketing”. In 1960 the American Marketing Association’s Journal of Marketing published a landmark...
View ArticleThe Customer Experience Gap: An Interview with Colin Shaw, CX Pioneer and...
Colin Shaw is one of the world’s foremost experts on customer experience and the author of “The Intuitive Customer”. You hear it practically everywhere these days – the mantra, We Put Customers First....
View ArticleLifestyle Segmentation: An Interview with Jan Kestle, Founder and CEO,...
Jan Kestle heads up Canada’s largest marketing analytics company and is a longtime leader in the field of geodemographic segmentation. As a nation, we often describe ourselves in terms of what makes...
View ArticleBrand Activism: An Interview with Scott Goodson, Founder and CEO, StrawberryFrog
Scott Goodson is the Founder and CEO of Stawberry Frog and the co-author of the book “Activating Brand Purpose”. Practically every corporate boss these days has it on their to-do list – coming up...
View ArticleLoyalty 2.0: An Interview with Matthew Seagrim, Senior Vice President, Scene+
Matthew Seagrim played the lead role in revamping the Scene loyalty program, now called Scene+. For thirty years the AIR MILES Reward Program has ruled the skies in Canada. Its familiar blue...
View ArticleBrand Community: An Interview with Mark Schaefer, Executive Director,...
Mark Schaefer is a globally recognized author, speaker, futurist, and marketing consultant whose latest book is “Belonging to the Brand”. “Markets are conversations”. That was the opening line in...
View ArticleBrand Positioning: An Interview with Ulli Applebaum, Founder, First the...
Ulli Appelbaum is a world-renowned expert on brand positioning and the author of “The Brand Positioning Workbook”. Whiter teeth – or fewer cavities? Longer lasting – or more reliable? Everyday...
View ArticleDigital Banking: An Interview with Greg Brown, Vice President, North American...
Greg Brown is responsible for digital sales experiences for BMO North America supporting the Personal, Business Banking and Wealth businesses. These days few people ever visit their local bank branch...
View ArticleFuture-Proofing Marketing: An Interview with Alison Simpson, Chief Executive...
Alison Simpson is the new leader of the Canadian Marketing Association and an award-winning marketer with experience in all facets of the profession. Marketers have plenty to worry about these days....
View ArticleCustomer Valuation: An Interview with Peter Fader, Professor of Marketing,...
Peter Fader is a leading authority on customer analytics and the author of the best-selling book “Customer Centricity”. Just about every CMO will tell you their top priority is growing topline...
View ArticleDigital Transformation: An Interview with Howard Tiersky, CEO of FROM
Howard Tiersky is a leading authority on digital transformation and the author of the best-selling book “Winning Digital Customers”. There are many legacy companies today sleep walking toward their...
View ArticleBrand Experience: An Interview with Allen Adamson, Co-Founder of Metaforce
HT: 0;” data-mce-type=”bookmark” class=”mce_SELRES_start”> Allen Adamson is a leading authority on branding and the author of the book “Seeing the How”. At this year’s Cannes Lions Festival of...
View ArticleValues-Based Segmentation: An Interview with David Allison, CEO, Valuegraphics
David Allison is the founder of the marketing research agency Valuegraphics and the author of “Death of Demographics”.. The legendary Harvard marketing professor Ted Levitt once wrote that, “If...
View ArticleMarketing Transformation: An Interview with Brent Chaters, Managing Director,...
Brent Chaters leads the Marketing Transformation practice at Accenture and is a noted expert and popular speaker on search marketing”. Any way you look at it, these are troubling times if you’re in...
View ArticleMarketing Science: An Interview with Koen Pauwels, Vice Dean of Research,...
Koen Pauwels is one of the foremost marketing scientists in the world and the author of “It’s Not the Size of the Data, It’s How you Use It”. If you can make one broad generalization about marketers...
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