Content Marketing Strategy: An Interview with Robert Rose, Founder, The...
Robert Rose is one of the early pioneers and evangelists of content marketing and the author of “Content Marketing Strategy”. When you stop to consider the numbers, it must be very hard these days for...
View ArticleBrand Health: An Interview with Jenni Romaniuk, Research Professor and...
Jenni Romaniuk is a lead researcher at the world-famous Ehrenberg-Bass Institute and the author of “Better Brand Health” Why do people make the buying choices they do? That simple question has...
View ArticleSocial Media Marketing: An Interview with Andrew Jenkins, Chief Executive...
HT: 0;” data-mce-type=”bookmark” class=”mce_SELRES_start”> Andrew Jenkins is a leading expert on social media marketing and the author of “Social Media Marketing for Business” We are nearly two...
View ArticleTransforming the Customer Experience: An Interview with Jon Picoult, Founder...
HT: 0;” data-mce-type=”bookmark” class=”mce_SELRES_start”> Jon Picoult is a leading expert on customer experience and the author of “From Impressed to Obsessed: 12 Principles for Turning Customers...
View ArticleCustomer Equity: An Interview with Allison Hartsoe, AI Value Creation...
HT: 0;” data-mce-type=”bookmark” class=”mce_SELRES_start”> Allison Hartsoe is a leading expert on customer-centricity and the author of “The Age of Customer Equity: Data-driven Strategies to Build a...
View ArticleCultural Intelligence: An Interview with Anastasia Karklina Gabriel, Senior...
Anastasis Karklina Gabriel is a cultural theorist and the author of the book “Cultural Intelligence for Marketers”. When Apple suddenly incurs the wrath of the public for a cultural gaffe, it’s clear...
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